We helped PathFactory rebrand and built a new WordPress website to increase control over content, improve SEO rankings and boost conversions.

About the PathFactory:

PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

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How We’ve Helped:

  • Worked with PathFactory through a rebrand and build a brand new custom website in WordPress
  • Ongoing support for various marketing campaign efforts
  • Reworked product pages to better educate potential customers
  • Added flexible animation options to WordPress admin for a more enaging experience

Subtle animations helped PathFactory better engage potential customers. Build their marketing team a custom WordPress theme allows them to move incredibly fast no matter their technical expertise. Check their blog you'll see how hard their team works!

Product Pages Rebuilt

PathFactory’s product caters to a variety of professionals. As our on-going relationship with them continues this year we rebuilt their product pages to better segment prospects and provide relevant information.

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